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Social proof is a psychological phenomenon that has a profound effect on consumer behavior, playing a pivotal role in modern marketing. It’s the concept that people look to the actions, opinions, and behaviors of others to guide their decisions, especially in unfamiliar or uncertain situations. In marketing, leveraging social proof […]
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In India, while the business landscape is rapidly shifting towards digital communication tools, fax technology continues to serve a niche but vital role, especially in sectors requiring the secure transmission of sensitive documents. Faxing is seen as a reliable method of communication in industries like healthcare, law, finance, and government, […]
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