There is a reason eBay is more popular
Than auction.com, , Yahoo is more popular than portal.com & Amazon is more popular than a store.com or a shop.com. When that winner take most impact of many online markets is coupled with the move away from using classic relevancy signals the economics shift to where is makes a lot more sense to carry the heavy overhead of establishing a strong brand.
Branded and navigational search
queries could be used in the relevancy algorithm stack Telemarketing Final Expense Leads to confirm the quality of a site & verify (or dispute) the veracity of other signals.
Historically relevant algo shortcuts
become less appealing as they become less relevant to the current ecosystem & even less aligned with the future trends of the market. Add in negative incentives for pushing on a string (penalties on top of wasting the capital outlay) and a more holistic approach certainly makes sense.
Modeling Web Users & Modeling Language
PageRank was an attempt to model the random surfer. When Google is pervasively monitoring most users across the web they can shift to directly measuring their behaviors instead of using indirect signals.
Years ago Bill Slawski wrote about the long click in which he opened by quoting Steven Levy’s In the Plex: How Google Thinks, Works, and Shapes our Lives
On the most basic level, Google could
See how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their happiness was the “Long Click” — This occurred A news item about a Councilor of the Marbella City Council when someone went to a search result, ideally the top one, and did not return. That meant Google has successfully fulfilled the query.”
Of course, there’s a patent for that. In Modifying search result ranking base on implicit user feedback they state:
user reactions to particular search results
Or search result lists may be gauge, so that results on which users often click will receive a higher ranking. The general assumption under such an approach is. That searching users are often the best judges of relevance, so that if they select a particular search result, it is likely to be relevant, or at least more relevant than the presente alternatives.
If you are a known brand you are more
Likely to get clicke on than a random unknown entity in the same market.
And if you are something people are specifically seeking out, they are likely to stay on your website for an extended period of time.
One aspect of the subject matter described in this. Specification can be embodied in a computer-implemented method that includes.
Determining a measure of relevance
For a document result within a context of a search query for which the document result is returned, the determining being based on a first number in relation to a second number, the first number corresponding to longer views of the document result, and the second number corresponding to at least shorter views of the document result; and outputting the measure of relevance to a ranking engine for ranking of search.
