When you have a friend, you definitely only call them by their nickname, right? Or even give them a cute and easy-to-remember nickname. Well, the same concept also applies to how to determine a cosmetic brand name that is attractive and easy to remember. As reported by Formula Botanica, it is stated that the ideal brand name should be no more than two words. Some even suggest that a memorable name would be better if it is no more than 6 characters. When it comes to brand names, the simpler and more memorable the better. Many household brands we know well adhere to this philosophy. For example, some well-known brands such as Netflix, Nivea, Garnier, to Wardah.
Shorter names tend to be easier
Remember and so many brands will have one-word names for this reason. Easy to Understand and Has Room to Grow Don’t create a brand name that is so vague or complicated that customers have difficulty interpreting the brand image you want. Maybe as its creator, the name makes sense to you. However, the same perception may not necessarily arise in the heads Iraq Phone Number Data of people who are reading the name for the first time. Therefore, always justify and ask for opinions from your crew/colleagues. If there is input, you need to pay attention to it carefully, then create a brand name that is easier to understand. The beauty industry is one of the most promising things in the global economic market.
Even in the midst of a pandemic
Like this, various innovations in beauty products have emerged more rapidly than other sectors. Well, as a good businessman, there is nothing wrong with thinking far ahead by determining a cosmetic brand name that can be accepted by global consumers. For example, think KH Lists about how your cosmetic brand name sounds in different languages, dialects, or cultures. Are there major differences among global consumers, so that the product image may not be conveyed well? Even if you don’t want to expand your business as quickly as possible. It doesn’t hurt to think about what potential it has in the future. Including what will happen when you sell it to international markets.
