Google’s keyword tool (Keyword tool). which search terms and how many searches are made with terms relat to your industry.” Arttu: “Regarding the keywords us in the targeting. with which the searches must match the enter keywords. The options are broad. expression and exact match. as well as modifi broad match. Find out about these before you start doing keyword advertising! Otherwise. most of your budget may sink into useless clicks. More information: https://support.google.com/google-ads/answer/7478529?hl=fi ” Continuous measures Arttu: “Follow the search terms that trigger the ad. When creating an ad group for search keyword advertising. keywords are enter for targeting. However. ads are actually display on a wider range of searches – how wide depends on the type of targeting appli to the keyword. The search terms that trigger the actual ads can be found in the Search Terms tab of the Keywords view in Google Ads. If you notice mostly irrelevant searches in the list of search terms.
You can define the accuracy level
then you ne to tighten the targeting country email list of keywords. Regularly research search terms and add irrelevant searches or parts of them as negative keywords.” Heidi: “Don’t leave the account running alone! Go at least once a week to make the necessary optimizations and allocate money to what will produce. Be patient – the best results are achiev with long-term development work.” Remember the landing page Arttu: “Aim for matching between the search. the ad and the landing page . When a user of a search engine makes a search. the most attractive ads are those that match the content of the search item well. so that you can talk about the topic search for in the ad texts! After clicking on the ad. the user ends up on the site’s page.
So divide the keywords into ad groups
If this page does not match the content of KH Lists the search and advertisement. the visitor usually turns away quickly. Make sure that the ads rirect to relevant pages. If such pages are missing relat to popular searches. make new pages for the purpose.” Not just keyword advertising Arttu: “You should usually start using Google Ads with keyword advertising. However. banner advertising. responsive advertising combining text and images. Gmail advertising and video advertising on YouTube can be done through the same system. Sometimes the click prices of keyword advertising are so expensive that it is worth targeting the same audiences with. for example. banner or responsive ads with lower click prices. In them. you can use ready-made audiences collect by Google as targeting. but you can also build your own “custom intent” or “custom affinity” audiences. Also. don’t forget to create additional contacts with your website visitors with remarketing advertising.