Nike’s “Just do it” slogan recently celebrated its 25th anniversary, and the athletic apparel company is still recognized around the world. Organizations of all sizes and with varied life spans can ensure that they are reaching their target audience Realize your own Possibilities by implementing long-lasting, brand-focused marketing techniques.
Businesses don’t necessarily have to do a complete overhaul of their advertising strategy to draw in more customers. However, it is key that they create online advertising campaigns that consumers relate to and feel as if it was created just for them.
For example in nike's latest advertising campaign
The company produced a commercial titled “Possibilities,” featuring famous athletes like serena williams and lebron james.
Regular people” challenge themselves to Realize your own Possibilities reach their full potential. And compete against the stars. In an attempt to speak to a younger. Audience, nike had bradley cooper read the voiceover and even. Initiated a promotional hashtag on twitter.
Within the ad’s first day of being on. Youtube, it had garnered over 1 million views.
A recent adweek piece commented on the telemarketing leads commercial, saying. That it was fluid and successful in getting its point across to viewers.
“Overall, it’s a good, anthemic lead spot for the campaign, with branding that. Drives the viewer back to the slogan without slapping him or her. In the face with it for a minute and a half,” the news source said. “And it successfully. Suggests you can move beyond what you thought were your physical. Limits, even if you have but a fraction of the talent of a piqué, williams or james.
Small to medium sized businesses can create
Their own targeted online advertising by partnering with key media solutions. With a comprehensive approach, organizations across numerous KH Lists Realize your own Possibilities industries can raise the bar on their own possibilities.
It is not difficult for companies in the travel industry to find customers. However, it is essential that those businesses are able to accurately advertise to their desired consumer base. International air travel is just one small section that organizations can target with local online marketing. With recent research showing that adventure travel is on the rise, companies must ensure that they create a campaign that caters to the right audience.