Publicis Groupe casts its tentacles even more strongly in the management of the accounts of the Italian food giant Ferrero. After prevailing in a global pitch, Digitas Pixelpark, a subsidiary of the French advertising group, has become the leading digital agency for the Ferrero Rocher and Raffaello brands. In the contest , fragmented into different phases, where Digitas Pixelpark finally took the lead, more than 30 agencies participated. The account that Digitas Pixelpark has won includes the development of strategies focused on the web, user experience, the creation and implementation of actions in a total of 52 countries .
Publicis Groupe shares Ferrero's global advertising account with Havas
Having the top industry data possibility of managing the digital account of such iconic brands as Ferrero Rocher and Raffaello is a dream come true for us. Ferrero Rocher and Raffaello are much more than chocolate. What’s important is the people behind both brands and the way we can spur customer loyalty through new digital experiences,” explains Jens-Christian Jensen, chief strategy officer at Digitas Pixelpark. A team led by managing director Dilys Neumann will be in charge of ensuring the operational support of the account.
The objective of Digitas Pixelpark will be to boost
Publicis Groupe KH Lists is one of two holding companies involved in managing Ferrero ‘s global advertising account . In 2019, the French advertising group and its rival Havas took control of Ferrero’s global advertising account. And the classic advertising of the Ferrero Rocher brand and also of Mon Chéri and the company’s children’s products bear the signature of Leo Burnett, a subsidiary of Publicis Groupe. Digitas Pixelpark employs more than 550 people at its offices in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne and Munich.