Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. What is white hat SEO? White hat SEO refers to the use of SEO strategies, techniques, and tactics that are within Google’s guidelines. The focus is the user. White hat SEOs prioritize users How to Rank by providing relevant, high-quality content rather than content designed to “trick” search engines. White hat vs. black hat SEO The flip side of white hat SEO is black hat SEO.
Black hat SEO
Refers to the use of strategies, techniques, and tactics that do not necessarily follow Google’s guidelines. Its focus is on finding and exploiting algorithmic loopholes. Sometimes, these executive email list black hat tactics can be plain unethical—we’re talking about SEOs spamming competitors with malicious links, injecting other websites with malicious code, and more. Following the law confers no reward. But there are downsides in not following them, such as fines and imprisonment. The same goes for white hat SEO. Just because you’re following Google’s guidelines doesn’t mean you’re automatically guaranteed higher rankings.
How to Rank unfortunately
In some niches (for example, payday loans), black hat SEO is the name of the game. But just like in the real world, not following the “rules” always runs the KH Lists risk of getting caught. In this case, it’s not law enforcement, but Google. If Google discovers you’re using black hat tactics, it could penalize you. When that happens, you’ll see traffic like this:With frequent Google algorithm updates, low-cost spammy tactics, like keyword stuffing, no longer work. So if you want to go ahead with black hat SEO, you might opt for tactics like building a private blog network (PBN).